ROKU ONE MOBILE MARKET TV

a brand might be a part of that pause screen,вЂќ Rost added. вЂњWeвЂ™ve experimented with formats where if you pause actual stream. a brand might be a part of that pause screen.вЂќ

Buyers can programmatically purchase ad space on a RokuвЂ™s home screen, or on RokuвЂ™s free, ad-supported streaming channel, The Roku Channel. This opens up a world of new ad-placement options. Those devices include laptops, phones, digital billboards, Amazon Fire devices and - hereвЂ™s where things get interesting!В - Roku devices. ItвЂ™s a self-service portal where ad buyers can purchase campaigns spanning вЂњmost major ad exchangesвЂќ and вЂњany device thatвЂ™s programmatically accessible,вЂќ Rost said. To the untrained eye, OneView -В the ad platform Roku launched in May - might look like a traditional demand-side platform (DSP). | Photo: Roku A BirdвЂ™s Eye View of OneView More on Marketing 10 DoвЂ™s and DonвЂ™ts of Data-Driven Content Strategy In early 2020, the company rolled out an advertising platform that allows for something new: programmatic Roku ad buys. Recently, RokuвЂ™s capacity to target ads and measure their impact grew even more sophisticated.

ROKU ONE MOBILE MARKET TV

Roku also powers one in three smart TVs, Rost said - which in some cases give Roku a window into linear TV viewing patterns too. On its streaming players, Roku tracks which channels a given household streams, what they search for in RokuвЂ™s search bar and more. Unlike Nielsen, the company tracks viewing behavior on internet-connected devices on a granular, household-by-household level. In recent years, the ad-buying process for linear TV has been automated, to a certain extent, but personalization remains a challenge. TV advertising has historically been about delivering broadly appealing messages to massive audiences. вЂњI think television has always operated very distinctly from the realm of digital advertising,вЂќ Rost said. televisions -В and approximated audience size based on that sample. The company doesnвЂ™t actually conduct headcounts of viewers during live shows like the Super Bowl instead, as of 2016, the company tracked viewing activity in 41,000 households -В so, on about. Nielsen, which calculates most TV ratings, has only a gestural idea. What else do they watch? What do they get up to on the internet? But itвЂ™s hard to know who, exactly, the people in those audiences are. So-called вЂњlinear TV,вЂќ from legacy networks and cable channels, can attract huge audiences -В the 2019 Super Bowl, for instance, drew about 98 million viewers.

Why is that? Well, users вЂњpayвЂќ for streaming in money, but also in rich behavioral data that allows every piece of the streaming ecosystem -В including the operating system on RokuвЂ™s streaming devices - to sell targeted, personalized ads. Cord-cutting saved cash-strapped TV viewers money streaming subscriptions tend to cost less than cable. While Americans sheltered in place, unemployment reached historic highs. people who do not have cable or satellite TV packages, made up more than half of its audience. but it really accelerated the scale of that shift.вЂќД«efore reopening proceedings began, Roku users hit a streaming-first benchmark, Rost said -В for the first time, вЂњcord-cutters,вЂќ a.k.a. вЂњPeople were already shifting to streaming. The coronavirus вЂњis an accelerator of trends that we are already seeing,вЂќ Jordan Rost, director of ad marketing at Roku, told Built In. Specifically, we started streaming more TV.

In March, Americans sheltered in place amid the coronavirus pandemic, and we started watching more TV to pass the time.

Roku one mobile market